Hollister Co., the global teen retailer celebrated the spirit of an endless summer by joining forces with PlayStation to bring an unmissable opportunity to Qatar’s gaming enthusiasts through a Gaming Challenge on FIFA20. Hosted at Hollister’s Doha Festival City and Mall of Qatar stores on Friday 8 November, the tournament saw a total of 92 gamers go head-to-head on the digital football pitch.
The Gaming Challenge offered participants a chance to meet Deli Gaming at Doha Festival City, as well a line of top prizes. The first-place winner walked away with a brand-new PlayStation 4 console and in-store credit, while the second and third place competitors earned credit to spend in-store.
The event was part of Hollister’s efforts to create authentic, engaging experiences for its customers in line with their interests.